Customization

Most projects start with an idea, an existing product or a gap in a range. Our R&D team turns that into a formulation that works, tastes right and can be produced at volume, at the right price. From the first briefing to the first production run.

Tell us about your project

Made to measure

Five things we build around your product

Formulation

The grain base, the ingredient list and the nutritional profile, built from your specification or developed from scratch.

Taste

Flavor and sweetness adapted to local preferences, so your product feels at home wherever you bring it on the market.

Texture and shape

Particle size, density and form, from a smooth instant flour to a crisp that holds its bite.

Fortification

Vitamins and minerals dosed to the nutritional target or the claim you want the pack to carry.

Packaging and label

Format, material and pack size, with the label designed to your requirements.

Where projects start

Two briefings we see most often

The first is a range extension: your product line is working and it needs another product. A different flavor, a different format, a different target group or a nutritional angle you do not cover yet. Our R&D team creates a product that is fully consistent with what you already sell.

The second is a benchmark project: there is a product on the market and you want an equivalent for your own range, at the quality your buyers expect and at a cost that works. We analyze it, rebuild it from our own raw materials and fine-tune it until it meets your expectations.

The development journey

From briefing to first production run

Every project follows the same route. How long each step takes depends on where your project stands when you come to us.

1. Briefing

We map the target group, the purpose of the product and the practical requirements: legal requirements in your market, ingredients to leave out, allergens, shelf life and target cost. We keep asking until our R&D team fully understands the question.

2. First composition

We translate the briefing into a raw material composition: which grain, which ingredients, in which proportions, and what that means for taste, texture and nutrition.

3. Raw material sourcing

We select the ingredients that meet both your specification and our quality standards, at a price that works in production.

4. Optimization

The composition is refined step by step, and every version is evaluated internally before it goes to you.

5. Samples and your feedback

You receive samples, you taste and test them, and we adjust on your comments. As many rounds as the product needs to be right.

6. Packaging and first production

We agree on the format, the material and the label, run the packaging tests, and move to first production.

Who you work with

One contact person, from briefing to production

Throughout development you work with a single, dedicated contact person who knows your project inside out. Someone who can reach our R&D team, our quality department and our production planners directly, and who keeps you informed at every step.

Quality for private label and co-manufacturing

Other capabilities

Tell us what you have in mind

A benchmark product, a gap in your range, or an idea that still needs a recipe. Send us what you have and our R&D team will tell you what is possible.

Start a conversation