Part of your cereal success
Your trusted partner in cereal food co-creation
For over sixty years, Michiels has been transforming cereals into high-quality, grain-based solutions. We control every step of the process from raw material selection to finished product, so you don’t have to. The result: all the flexibility, consistency and speed you need to grow your private label or scale your brand. Reliably, every time.
Michiels at a glance
A family business with 4 generations of expertise
Cost-efficient & competitive production setup
Certified to deliver excellence
Approved babyfood producer
Exporting to 90+ countries worldwide
What we do best
From corn and wheat to oats, soy and spelt, we master the full spectrum of cereals. With deep technical know-how and complete process control, we turn your idea into a scalable, market-ready solution.
Cereal extrusion
Advanced extrusion technology for consistent, scalable cereal and snack applications.
Oat processing
From flakes to flour: tailored oat solutions with controlled texture and nutritional value.
Cereal fortification
In-house enrichment with vitamins and minerals, aligned with your nutritional targets.
Customisation
Taste, texture, shape and formulation, adapted to match your brand and your market.
Private label for retailers
For supermarket chains, discounters and buying groups looking for a reliable cereal partner with proven private label expertise.
What we bring to the table:
- A complete private label portfolio across oat and cereal categories
- Reliable, high-quality raw materials and consistent output
- Scalable production, large stock volumes and fast response to demand
- Recipes tailored to local taste profiles and market expectations
Co-manufacturing for brands
For cereal, snack and bar brands, and growing scale-ups looking for production capacity, flexibility or technical support.
What we bring to the table:
- Your recipe, powered by our extrusion technology
- Reliable quality and consistent output, batch after batch
- Scalable volumes with built-in flexibility
- Co-development with our R&D team from day one
Quality you can audit
Our production is built around strict food safety protocols, full traceability and internationally recognised certifications. Together, they meet the highest retail and regulatory standards, and reflect our commitment to excellence and reliability.
Additional certifications available upon request
Let’s talk
Tell us about your project. Whether it’s a first exploration, a sample request or a detailed brief. We'll get back to you.